Playing video games is exciting as they let us experience the thrill of victory and the pain of defeat. However, one of the biggest factors that makes gaming so popular is the fact that it provides entertainment not only to the one playing the game but also to others that are watching. While we watch someone showing off their skills, we draw inspiration for our own gaming experience.
Over the past decade, YouTube has become one of the top sources for gaming videos of all kinds. It has provided a platform that is easily accessible to many, and its broadcasting and screen recording tools have made it easy to share gaming videos with your audience. While a lot of people watch livestreams on platforms such as Twitch, gamers share their videos to their channels on YouTube to showcase striking tactics or gaming highlights. At the same time gamers also discuss aspirations for future matches.
YouTube gamers have grown increasingly important for the gaming industry as the global gaming market is predicted to reach $197.00bn in 2022 (Statista, 2022). The annual growth rate is expected to be 7.67% (2022-2027), which would increase the market volume to 285.00bn by 2027 (Statista, 2022). Many well-known gamers also venture into different genres like music and fashion. Especially, for younger generations the rise to fame appears very attainable. But what does it actually take to become one of the biggest channels in gaming?
In the following, we show with several data analysis tools what trends and tendencies YouTube gaming channels and videos have in common. We show you the stats behind successful channels and their videos to help someone who wants to start such a gaming channel on YouTube.
Why do we point out these steps? We analyzed 5 years of data, 136,470 channels and 72,924,794 videos. We have an insight or two to share :)
In order to understand what the mechanisms behind success as a YouTube Gamer are, we take a look at the driving factors of gaining subscribers. We specifically pay attention to the language used in titles and tags to understand if certain sentiments in titles and tags drive better results and whether these relationships change over time.
Our little brother wants to create his own gaming YouTube channel. Let's help him with his questions!
Now our little brother has all the keys in hand to create a successful YouTube channel.
He knows the do's and don'ts to increase his number of views, likes, dislikes and attract more subscribers.
Our little brother can now draw inspiration from other successful channels but also knows how to stand out from the rest in order to provide his subscribers with exclusive content.
Good luck little brother!
Here are the members of the Team ADAptation for the ADA Project 2022!